Looking for a better way to build your email list, sell products, and make passive income with your webinars?
Enter On-Demand Webinars, a brand new addition to the GetResponse Webinars software.
Table Of Contents
- GetResponse On-Demand Webinars
- Benefits of On-DemandWebinars
- 1. No time-zoneconstraints
- 2. Less manual work
- 3. Ongoing and automatedlist building method
- 4. Higher engagementpotential
- 1. No time-zoneconstraints
- How to Set up On-Demand Webinars using GetResponse
- Step 1. Accessing theGetResponse Webinars
- Step 2. Go into the On-Demand Webinars tab
- Step 3. Name your webinar
- Step 4. Edit the basic settings
- Step 5. Subscriptionsettings
- Step 1. Accessing theGetResponse Webinars
- What do you think?
Bonus: Learn how the GetResponse Marketing team uses its own marketing software to run webinar campaigns
GetResponse On-Demand Webinars
Up untilnow, you could use GetResponse only to host live webinars.
Sureenough, you could use a prerecorded presentation and play it to your audience,but you still had to turn up to the event and click the ‘start the event button’.
The processwent like this:
- First, you’d schedule your webinarfor a specific date and time.
- On the day of the event, you’d enterthe webinar room, start the live webinar, and deliver your presentation.
- Then, you’d move on to following upwith your leads
And that’sit. Up until now, that’d mark the end of your campaign.
Read more: How do webinars work
Whoeverwould try to access your webinar registration page would see a message stating thatthe event has already taken place and the content’s no longer available.
That’s thedesired outcome, especially when your offer is valid only for a specific periodof time.
However, ifyour main goal is to generate leads or build an email list, you’renot concerned where or when someone’s going to register for the webinar. Youwant them to be able to access the content, and more importantly, fill out theform, no matter what.
That’swhere our new On-Demand Webinars come into play.
Even longafter the live webinar has ended, you can use and promote your on-demand webinarsto generate leads and fill up your sales pipeline.
[Did you know that you can use GetResponse tonot only host webinars, but also to build and promote landing pages wherepeople can register for them? To learn more, check out these key features: Landing Page Creator, Facebook and Instagram Ads, Social Ads Creator, and Email Marketing]
Benefits of On-DemandWebinars
Now thatyou know what they are, let’s look at some of the key benefits of using on-demandwebinars (sometimes called evergreen webinars).
1. No time-zoneconstraints
Finding theright time to host your webinar can be challenging. No matter if you choose torun it during the business working hours or later in the afternoon, there’llalways be someone who’ll find that time less than ideal. It gets even worse ifyou’re targeting a global audience.
This issomething we’ve also struggled with when running our own webinars forGetResponse.
Thischallenge can be overcome by using on-demand webinars to your advantage. If youcreate an on-demand webinar, your audience will be able to register and access thecontent at their own convenience, no matter what time-zone they’re in orwhether they’ve got a busy day at work.
2. Less manual work
Even ifyou’re going to use a pre-recorded presentation, live webinars require that youactually turn up and launch the event, manually. With on-demand webinars, thisisn’t the case.
You canjust go ahead and share it across your social media channels, email campaigns,or via a landing page – the event will start right after someone fills out theform and leaves you their contact details or makes a payment.
3. Ongoing and automatedlist building method
Live webinars have a relatively short shelf life. The moment you end the live event, your chances of generating leads and revenue become limited.
Technically,you could record the webinar, upload it to a filesharing service like Dropboxor host it privately on YouTube and place it behind a form on a landing page.But that’s a bit tedious, if you ask me.
On-demand webinars, on the other hand, will continue to build your email list or generate sales for as long as you want them to. All you need to do is to include them in your promotional campaigns, whether you’ll be doing this with automated emails, organic social media posts, or Facebook ads.
Case study:Learn how Ravenol, a producer of high-quality automotive lubricants, moved online and started using webinars to reach their yearly email-list growth target in just three weeks.
4. Higher engagementpotential
The averagewebinar attendance rate is anywhere between 10% and 50%, depending on variousfactors like your industry and the size of your audience.
Why aren’tthese numbers closer to 100%? Why would people interested in your content notbother to turn up to the live event? The main reason for this is timing.
When people register for your webinar, their engagement rate is the highest at the moment of filling out the signup form. They’ve just seen your ad, read through your landing page, and decided to access your content. More often than not, they’d want to watch it here and now, not in two or three weeks.
How to Set up On-Demand Webinars using GetResponse
Here’s aquick walkthrough on how to set up On-Demand Webinars inside of GetResponse.
For more information on this feature, check out our FAQ section.
Note: To create an on-demand webinar, youneed to have at least one recording of an actual live webinar in yourGetResponse account. At the moment, it’s not possible to upload or use your ownvideos from external services to host your on-demand webinars.
Step 1. Accessing theGetResponse Webinars
Go intoyour GetResponse account and click on the Menu icon that’s available inthe navigational bar in the top left corner of your screen.
Then clickon the option that says “Webinars”.
Step 2. Go into the On-Demand Webinars tab
When you’re in the Webinars section, you’ll see that there are three main categories available.
These are “Livewebinars”, “On-demand webinars”, and “Recordings”.
If you’vepreviously recorded a live webinar inside of GetResponse and want to use it asan on-demand webinar, go ahead and click on the On-demand webinars tab.
If you don’t have any recordings available, you’ll have to first host a live webinar and record it. You can find more information about how to do that in our Help Center.
Pro tip1: The name of youron-demand webinar will come from the name you choose in your live event. Rememberabout this and maybe leave out elements such as the date from your livewebinar’s name.
Step 3. Name your webinar
Click onthe “Create on-demand webinar” button to your right. You’ll be taken to thewebinar setup page, where you’ll start by coming up with a name for yourwebinar.
Feel freeto choose any name that’ll make it easy for you to distinguish this event fromothers. This is an internal name only and won’t be shown to your audience.
Once you’venamed your webinar, you can select the basic settings.
Step 4. Edit the basic settings
In thebasic settings, you’ll be able to edit your webinar URL, pick the recordingyou’ll show to your audience, add a call to action (CTA) offer, and select thethank you page that’ll appear after the event ends.
Start byadjusting the webinar URL. By default it’s created from the webinar’s name, butyou’ll probably want to tweak it to match with your entire campaign or thetopic of your presentation.
Then youget to pick which recording you want to use in your on-demand webinar. Click onthe drop-down option to see all of your recordings. Each recording can only beassigned with a single on-demand webinar. If one of the recordings is alreadyused in another on-demand webinar it’ll be grayed out in the drop-down list.
Next youcan pick a CTA button that’ll appear in the top bar during your on-demandwebinar. This is your chance to convert some of your attendees and sell themone of your additional products or services. As you’ll see in the CTA setup,you can choose exactly at what time and for how long the call to action buttonwill appear. Plus, you can add multiple CTA offers that’ll appear at differenttimes during the webinar.
Finally,you can select what thank you page you’d like to show to your attendees whenthe webinar will come to an end.
Step 5. Subscriptionsettings
Last butnot least, you get to choose which list your new contacts will be added to whenthey register for the webinar.
As soon asyou save this step and click the “Create” button, you’ll be taken to the ManageOn-Demand webinars section. There, you’ll be able to see and manage all youron-demand webinars.
Note: Once an on-demand webinar is created, it’s independent from your live webinar. Even if you make any changes to your live event, they won’t affect your on-demand webinar.
How to Promote Your Webinar in 9 Easy Steps
Now that you know how to create your webinar, you can learn how to promote it and get more attendees, meaning more valuable leads.
What do you think?
So, what do you think about this new addition to GetResponse Webinars? Already know how you’re going to use it in your campaigns? Or maybe there’s something you’d like to see added to it? Please share your thoughts with us as we’ll be using your feedback when developing this feature even further 🙂
Ready to make on-demand webinars part of your lead generation strategy?
Try GetResponse for free!