Tools, Tools Everywhere! Which SEO Tools Are Worth Your Time? (2023)

Tools, Tools Everywhere! Which SEO Tools Are Worth Your Time? (1)

There are a huge number of search engine optimization (SEO) tools out there. Creating SEO tools has become a cottage industry, andthere are many companies out there making their living by providing tools and data. It seems like a new tool gets launched almost weekly. So, how do you know which ones to use?

There are both free and paid tools, and you can spend a fortune every month licensing the paid ones. You can also spend a huge amount of time looking at these solutions, delving into reports, slicing and dicing the data they provide, and being overwhelmed by the sheer volume of data available, rather than working on the tasks that will actually improve your SEO and drive more organic traffic and conversions.

Which tools produce the best ROI for your time and money? Some of my favorite SEO tools are below.

Free Tools

For those just starting out in search engine optimization, there are many excellent free tools available to you. Some of these are tools I would consider the basic necessities for any website, whether you’re doing online marketing or not.

Google Search Console

Never heard of the Google Search Console? That’s OK — neither had anyone else before May 20, 2015, whenGoogle officiallyrebranded Google Webmaster Toolsas“Google Search Console.”

Google Search Console is really the basic free tool you must be using. Itprovides a wide range of tools for diagnosing issues on your site, and it’s used by everyone —from those just starting to consider search engine optimization to the most experiencedtechnical SEO auditors.

Google Search Console allows you to not only diagnose the problems on your site but also to report theactions you have taken to solve some of those problems directly to Google so there is a clearerunderstanding between you two. Although there have been some criticisms of the limits to the datathey provide as far as both depth of data and the amount of time data is retained (90 days for searchtraffic data) Google continues to add new features to the search console.

Many of you will already be familiar with some of the data that Google provides such as back link data,country targeting, indexation levels, keywords, crawl errors, crawl statistics, sitemaps, etc. some of thenewer features Google has added are: fetch as Google, mobile usability, and search analytics.

  • Fetch as Google.As Google has improved its ability to render the JavaScript and other technologies,there can be some confusion as to what parts of your page Google can see correctly and which it can’t.This feature allows you to submit your URL to see either the code or the content that users andGooglebot can see.
  • Mobile usability.As Google started taking the mobile usability into account toward a site’s mobile searchrankings in April 2015, they began providing webmasters with data as to which of their pages were notmobile friendly and specific issues they had with each page.
  • Search analytics.This is the new version of Google’s “search traffic” report. It adds additional data to what they used to report and makes it more obvious as to how to segment the data. Much of this data (though not all, such as “search queries”) is also available through Google Analytics. Google now offers the ability to look at Google organic search traffic from the perspective of the query which drove the visit, organic landing pages, country of origin, devices, search type (web, image, and video), and date range (up to the 90 day max) and see that data in terms of clicks, impressions, click through rate, or average ranking position.

Tools, Tools Everywhere! Which SEO Tools Are Worth Your Time? (2)

Google Search Console — Search Analytics Report

Bing Webmaster Tools

Most site owners and webmasters will already have Google Search Console (Google Webmaster Tools)set up and verified for their site. Yet manyneglect Bing Webmaster Tools.

This is definitely an oversight. Bing Webmaster Tools offers data onsearch traffic, site maps, keywords, links, URL parameters, crawl data, and robots.txt just like GoogleWebmaster Tools does — butit also providesmore in-depth SEO improvement recommendations thanGoogle.

Tools, Tools Everywhere! Which SEO Tools Are Worth Your Time? (3)

Bing Webmaster Tools — SEO Reports

Screaming Frog

Due to the incredible amount of data you can access with Screaming Frog’s spidering tool, it should beconsidered indispensable for anyone examining the technical SEO for a site.

Screaming Frog gives you agreat deal of the data you need to do a technical audit of a website in one place. It gives you informationsuch as duplicate content, server errors, canonical tags, meta robots tags, title tags, meta descriptions,and more. It also allows you to include or exclude URLs with specific strings of characters in them toeither examine a very particular part of your site, or to keep the crawl manageable for very large sites.

While Screaming Frog offers a free option, that option limits the number of URLs you can crawl. If youdo wish to purchase a license, you have basically an unlimited ability to crawl for only about $150 peryear.

Screaming Frog [CLICK TO ENLARGE]

Google Analytics

Again, just as with the Google Search Console, Google Analytics is a really one of the most basic toolsyou should already be using to optimize your site. If you aren’t using Google Analytics, get it set up assoon as possible!

Google Analytics gives you some of the most useful data that you are ever going to getabout your visitors and traffic sources. Itlets you track the way users access your site, whatpages they enter into, where they exit, and all of the sources that drive traffic to your website. You cantrack conversions, identify your best and worst pages, and uncover your biggest opportunities.

Inaddition, many of the other SEO tools available have the ability to access your Google Analytics data,tying that into ranking tracking, competitive reports, and other marketing reports and dashboards.

Google AdWords Keyword Planner

As long as you have a Google AdWords account, you can access the Google AdWords Keyword Planner.The data you can get from Google AdWords is valuable enough that you should set up an AdWords account,even if you don’t plan on doing pay-per-click advertising. Although the Keyword Planner is specificallydesigned to help Google’s paid search customers, it can also be used to do keyword research for organicsearch.

The Google AdWords Keyword Planner gives you related terms, search volume, search trends, and ad costestimates for any keyword. Note however, that the search volumes they give are approximations only asthey keep exact keyword query data to themselves.

You can use the Keyword Planner to search based on words or phrases, based on a URL, or based oncategories of keywords. The output from any of these searches will show you: Keyword (by relevance),Average Monthly Searches, Monthly Searches bar chart, and an estimate of competition levels.

There are also a number of settings you can use to refine your search: Include or Exclude search terms,Locations, Language, Search Networks, and Date Range.

The Keyword Planner can offer you suggestions for similar keywords, an estimate of the keyword’spopularity, ad costs and positions, general search volume trend information, and keyword campaignsuggestions for your site or your competitor’s site. This tool is useful for gathering a large amount ofdata about a given keyword or group of keywords.


Soovle is a free tool which allows you to type in a search query and displaysrelated search terms in real time as youtype. These keywords come from a variety of sources and are ordered by popularity. It’s a great tooltoget a quick overview of keyword suggestions from multiple sources as it pulls in data from Wikipedia,Google,, Yahoo!, Bing, YouTube, and

Tools, Tools Everywhere! Which SEO Tools Are Worth Your Time? (5)


Ubersuggest is another free keyword research tool based on Google Suggest. When you enter yourkeyword, it runs a number of variations based on that term.

For example, if you were to enter the search term “cupcakes,” Ubersuggest would pull the suggestions for cupcakes + terms beginning with the letter “a,”cupcakes + terms beginning with the letter “b,” and so on. It also does this for the numbers 0 –9.

(Video) My 9 Favorite Free SEO Tools For 2022

Tools, Tools Everywhere! Which SEO Tools Are Worth Your Time? (6)

Paid Tools

If you are running a small business or just starting out with SEO, free tools may be enough to get you started. As yougrow, and particularly if you are in a very competitive market, the additional data and insights you cangain from paid tools may give you an edge over your competition.

(This all depends, of course, on howyou’re using that data and how cost-effective a particular tool is for you.There are so many of thesetools that you may need to be selective about which ones you use, so chooseaccording to your own personalpreferences and your business’ needs.)

I recommend some of the tools below. They are either broadenough in their application to offer customization to fit your individual needs in ways that freetools often can’t, or they offer special insights that the more common tools don’t. This list is hardlycomprehensive, but it includes some of my most used or favorite tools.

Moz Analytics

Moz has a fantastic overall toolset for monitoring a wide variety of SEO metrics as well as tools forgrading your SEO and analyzing a site’s back links.

On the SEO metrics side, you can use Moz to monitoryour search traffic, keyword rankings, top landing pages, and more. You can also use it to monitor yoursocial media attention, engagement, mentions of your brand.

For grading your SEO, the Moztoolset can assign each of your landing pages a grade and tell you where you may be falling short from a technical SEO perspective.

Where Moz shines the brightest is in its Open Site Explorer platform. Not only is it excellent for analyzingyour own back links from a trust and authority perspective, but it’s fantastic for analyzing competitorback links to look for opportunities. It will also analyze your anchor text and your top linked pages forissues or opportunities.

A Moz subscription is very cost-effective, starting at $99 per month.

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Moz’s Open Site Explorer


Searchmetrics has a comprehensive suite offering tools for both technical SEO and content optimization.The SEO metrics and analysis are wide-ranging and include: keyword research, rankings and URLs,optimizing on-page structure and content, evaluating links, tracking social engagement, and comparingdomains on a project basis. In addition, the platform provides you with on-page analysis andrecommendations, including site structure optimization.

Searchmetrics’ proprietary SEO Visibility metric combines search volume and keyword ranking to get acomprehensive look at how visible your brand is. The higher the visibility, the more people are seeingimpressions of your site in search engine results pages or in social media. It’s an excellent metric for determining the efficacy ofyour SEO efforts in total and to compare yourself to the competition.

Tools, Tools Everywhere! Which SEO Tools Are Worth Your Time? (8)

Another great tool they offer isTraffic Insight,whichhelps you to reconstruct“not provided”keywords and traffic data on a page-by-page basis. They do this by bringing togethermultiple data sources and processing them through their proprietary algorithm. This allows them toreverse engineersome of the “not provided” data.

Searchmetrics also offers competitive keyword research for both paid and organic traffic. You cananalyze any domain and the software will return a list of competitors for both organic and paid search,including information on how many keywords the domain shares in common with its competition, howmany keywords it does not have in common with competition, relative traffic data, and more.

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Another tool, Searchmetrics Essentials, lets you to quickly see how your competition is doing in organic search, paid search, and more. The keywords tab gives you search volume, cost per click, competition for keywords, and the average ad spend on a per-keyword basis. This can be more helpful and informative than simply using the Google Keyword Planner.

Searchmetrics Essentials also lets you analyze your competition’s social media campaigns. You can see which pages have the most likes, comments, and shares across all of the popular networks.

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Searchmetrics is a “one-stop shop” of competitor research, backlink profiling, social media overviews, keyword research, and customized suggestions, and current opportunities based on upon the goals you’ve set and your current data. The Essentials suite comes at a pretty budget-friendly $69/month.


If you’re serious about link building and creating a solid, sustainable link portfolio, Majestic can give you fantastic information, some of which you can’t get from other sources. Referring domains, backlinks, new links, lost links, anchor text—you get a mountain of data that leaves little place for hidden surprises. It gives you a great starting point for launching a linkbuilding campaign, shows you where you are missing opportunities, and can tell you where your competitors are missing on opportunities that you can scoop up.

One thing I find particularly useful in Majestic that you are not going to find in other tools is the “Topics” tab. All other things being equal, a link from “just anywhere” isn’t going to provide you as much value as one from a site which is similar to yours. It looks more natural and relevant to Google when you acquire links from sites with content which is similar or related to the content on your site. If you’re a design site, they expect you to be linked to by other designers, design magazines, etc. This helps to show you as a go-to source for information within your field.

“Topics” looks at how your backlinks are grouped into relevant categories.

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One of my other favorite tools for Majestic is the “new” links report. In my experience, Majestic has one of the most up-to-date link indices. This can be useful for monitoring new sites linking to you so that you can watch for new opportunities to build relationships with those sites and authors and perhaps gain even more visibility in coverage going forward.

I also like to check this report on a regular basis to look for odd patterns in new links. I have detected more than one potential instance of negative SEO by using this report to find patterns of a sudden massive increase in low quality links over a sustained period of time.

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Majestic’s Silver Quarterly plan offers 5 million downloadable backlinks for $49/mo, or 25 million for $169 for large-scale enterprises.


SEMrush offers an extremely comprehensive range of competitive analysis for both organic and paid traffic. You should be able to get the data it offers for your own site from other sources, but it’s in looking at your competitors where SEMrush provides the most value. With it, you can analyze a site’s organic traffic patterns, the keywords it ranks for, the keywords it bids on, estimate how much the site owners are spending on advertising, and analyze which keywords it has in common with its top competitors.

For your own site, this is also a great place to start if you are unsure who your top search competitors are. SEMrush is relatively inexpensive at approximately $80-$150 per month.

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SEMrush Organic Search Positions report

(Video) Best SEO Tools 2022 — 🥊 Tested and Compared


LinkResearchTools is a fantastic toolset focused almost exclusively on link research. Whether you are looking to analyze your own back links, or perform back link analysis on your competitor, there’s almost no better link analysis platform out there. It has a huge range of functionality and measures more than 90 individual SEO/link metrics.

While it offers a huge selection of link research tools(as the name would obviously suggest), one of its most valuable tools in the age of Penguin penalties, spammers, poor link building, and even negative SEO is its Link Detox tool.

The Link Detox tool is my “go to” tool for analyzing the overall risk or spamminess of a site’s back linkprofile; it can also analyze andreport on the risk level of each of those individual links. It can even export the list of questionable links you select to a solution to automate the outreach to clean up those links(like Pitchbox) or create your Google link disavow file for you.

While it may seem to be a little bit pricier, starting at $129 per month, it’s well worth the investment to stay out of the Google link penalty box. Indeed, it is so valuable that many larger consultancies and agencies pay $649 per month or even as high as $1799 per month for memberships.

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Link Research Tools domain link risk report

For even more in-depth look at Link Research Tools, you can see my previous Search Engine Land article here.

Keyword Discovery

Trellian’s Keyword Discovery is an extremely popular third-party tool for doing keyword research and is usually one of my first choices after Google’s AdWords Keyword Planner.

Keyword Discovery offers a wide variety of tools for doing keyword research. It also offers some great tools for doing competitive research. It really is a great one-stop destination for doing a variety of research.

As with many keyword research tools, which don’t get their data directly from the search engines themselves, you do have to take some of their data with a grain of salt.

Keyword Discovery’s most basic toolset is that for doing straightforward keyword research. When you enter a keyword, it will bring back the most popular search terms that include the terms you provided, along with an estimate of how many searches there were per month for those keywords over the past year.

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Keyword Discovery basic keyword research

Along with basic keyword research, KeywordDiscovery can provide you with reports on: Seasonal Search Trends, Spelling Mistake Research, Related Keywords, Keyword Density Analysis, and the Domain Researcher Tool.

Trellian, which powers KeywordDiscovery, also offers Competitive Intelligence reports. These reports include: Link Intelligence, Search Term Intelligence, Search Engine Intelligence, PPC Campaign Intelligence, Referrer Intelligence, Popularity Index Report, Ranking Report, and the Competitive Intelligence Executive Report.

KeywordDiscovery also offers a limited free version. When you enter a keyword or phrase, you’ll see a list containing both the keyword or phrase and related keywords, along with their estimated search count per month (averaged over the past year). The data available in this tool will be much more limited than that offered in the paid tool.

KeywordDiscovery offers a variety of subscription options that range from a standard monthly subscription for $69.95 to a yearly enterprise subscription for several thousand dollars. Competitive Intelligence Reports range from $99.95 per month per domain (plus a $150 setup fee) to $995 per year per domain.


I’ve mentioned Pitchbox previously as one of my favorite tools for scaling your link building, but it’s such a time saver that it’s worth mentioning again.

Pitchbox helps you build a list of outreach prospects based on keywords, or even on your own custom lists or on your competitors’ backlinks. Not only does it find and grade opportunities based on just about every link metric out there, it helps create, send, and manage your email outreach to the prospects you wish to contact and reports on which stage you are at with each of them.

It can also, if you wish, integrate with LinkResearchTools to import the list of sites you want to outreach to for link removal and manage that process as well, and even generate a Link Disavow request for Google — complete with notes in the disavow file specific to each of the sites you have outreached to, and the outcome. (Disclosure: I am an advisor to Pitchbox.)

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Pitchbox campaign creation screen

Pitchbox ranges from $49 per month and up depending on the subscription level.


If you’ve been doing online marketing and SEO for a while, you are probably already using a ranking tracker like AuthorityLabs or Moz to track your Google and Bing rankings. But what about your YouTube search rankings?

YouTube is one of the largest search engines after all, so why wouldn’t you track the YouTube SERPs? The traditional SEO ranking trackers don’t include YouTube, but now there’s Voot. While it is currently in beta,

Voot will allow you to track search rankings, views, and other engagement metrics in ways that no other readily available tool can do.

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Voot dashboard screen

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Voot video engagement report

(Video) How to Choose the Best SEO Tool For Your Business

As I stated at the outset, there are literally hundreds of SEO tools and tool sets to choose from. What I have tried to give you here is an overview of some of the tools I use most frequently, the ones which save me the most amount of time, and/or give me insights unavailable through other sources.

Ultimately, you will have to decide which tools give you the best return on your investments of both money and time. Although these tools can give you incredible insights, it’s still up to you to take those insights and turn them into actions to improve your organic traffic.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

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About The Author

Tools, Tools Everywhere! Which SEO Tools Are Worth Your Time? (19)

Stephan Spencer

Stephan Spencer is the creator of the 3-day immersive SEO seminar Traffic Control; an author of the O’Reilly books The Art of SEO, Google Power Search, and Social eCommerce; founder of the SEO agency Netconcepts (acquired in 2010); inventor of the SEO proxy technology GravityStream; and the host of two podcast shows Get Yourself Optimized and Marketing Speak.

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Google Algorithm UpdatesGoogle AnalyticsGoogle Search ConsoleLink BuildingPPCSEOTools and Software

(Video) Seodity Review & Tutorial: Best New SEO Tool?!


What tools should I use for SEO? ›

18 SEO Tools to Optimize Your Website for Success
  • Google Search Console. Google Search Console is a collection of services you can use to figure out how Google views your website. ...
  • Semrush. ...
  • BuzzStream. ...
  • DreamHost SEO Toolkit. ...
  • Moz Pro. ...
  • Linkody. ...
  • Ontolo. ...
  • HubSpot's Website Grader.
Feb 3, 2022

What is an SEO tool Why is the SEO tool important? ›

With SEO tools, you can see which new and existing keywords your competitors are ranking for. You can then add these terms to your own list, use the tools to identify related keywords, and even consider expanding to new markets. SEO tools like SEMrush are capable of generating thousands of keyword ideas at once.

Are SEO tools worth it? ›

Many SEO Tools highlight issues or problems with your website. This information can be key in your website ranking and will need to be fixed quickly. Therefore, an SEO tool can help you resolve issues with your website to keep it functioning optimally and efficiently and suggest improvements.

What is the best SEO tool in 2022? ›

Technical SEO tools
  • Google Search Console. The first tool everyone should start using is Google Search Console. ...
  • Screaming Frog. ...
  • Lighthouse. ...
  • Structured data testing tool. ...
  • ...
  • & 7. ...
  • Ubersuggest. ...
  • Keywords everywhere.

How SEO is important for website? ›

In short, SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers. Check out the SEO tools you can use for optimal ranking.

How can I improve my website SEO? ›

Follow these suggestions to improve your search engine optimization (SEO) and watch your website rise the ranks to the top of search-engine results.
  1. Publish Relevant, Authoritative Content. ...
  2. Update Your Content Regularly. ...
  3. Metadata. ...
  4. Have a link-worthy site. ...
  5. Use alt tags.

How do you measure SEO success? ›

How To Measure SEO Performance and Results
  1. Organic Traffic.
  2. Keyword Ranking.
  3. SERP Visibility.
  4. Click-Through Rate.
  5. Bounce Rate.
  6. Website Authority Over Time.
  7. Backlinks.
  8. Page Speed.
Oct 29, 2020

Why is SEO important for business? ›

SEO has major benefits for websites and can lead to long-term exponential growth. Brands that invest in SEO can build credibility and trust with audiences, making it a pivotal part of a digital marketing strategy.

How SEO helps your business? ›

SEO stands for Search Engine Optimization. In the simplest of terms, good SEO optimizes your visibility online. This means that the more people see your website, the more your online traffic increases, and the better your chances to provide your product or service to a greater number of people.

What is SEO tool in digital marketing? ›

SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.

How much are SEO tools? ›

Price: Basic rank tracking tools, SEO audit tools and keyword research tools can start at as little as $99 per month each, but this includes limitations in queries, reporting and analysis capabilities.

Can I do SEO on my own? ›

You can absolutely do SEO yourself or DIY SEO (Do It Yourself SEO). With some research and lots of practice, anyone can learn how to do SEO for their business. A quick way to get started with SEO is to enter your URL here and then focus your SEO efforts on the recommended action items.

Which paid tools do we need for SEO? ›

Top Paid SEO Tools To Use in 2022
  • SpyFu.
  • Moz Pro.
  • Ahrefs.
  • SEMrush.
  • Yoast Premium.
  • Majestic.
  • Screaming Frog SEO Spider.
  • Serpstat.
Jul 21, 2022

Which is the best free SEO tool for beginners? ›

On this page
  • Google PageSpeed Insights.
  • Ahrefs Webmaster Tools.
  • Answer the Public.
  • Google Analytics.
  • Google Search Console.
  • Ahrefs' Backlink Checker.
  • Google Ads Keyword Planner.
  • SERPSim.

How do you do Google SEO yourself? ›

  1. Make your site interesting and useful.
  2. Know what your readers want (and give it to them)
  3. Act in a way that cultivates user trust.
  4. Make expertise and authoritativeness clear.
  5. Provide an appropriate amount of content for your subject.
  6. Avoid distracting advertisements.
  7. Use links wisely.

What is SEO and how it works? ›

Well, SEO stands for 'Search Engine Optimization', which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website's position in search results pages. Remember, the higher the website is listed, the more people will see it.

What are examples of SEO? ›

SEO strategy examples: 9 examples of what a good SEO strategy includes
  • Keyword optimization. First is keyword optimization. ...
  • Optimizing on-page elements. ...
  • Improving the backend of your site. ...
  • Creating user-friendly pages. ...
  • Creating content. ...
  • Building links. ...
  • Analyzing your competition. ...
  • Optimizing for voice search.
Dec 5, 2020

Do I need SEO? ›

SEO is the most viable and cost-effective way to both understand and reach customers in key moments that matter. Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from the SEO work being implemented on their behalf.

Which is the best free SEO tool for beginners? ›

On this page
  • Google PageSpeed Insights.
  • Ahrefs Webmaster Tools.
  • Answer the Public.
  • Google Analytics.
  • Google Search Console.
  • Ahrefs' Backlink Checker.
  • Google Ads Keyword Planner.
  • SERPSim.

How do I start SEO for my website? ›

10 tips to improve your SEO and get you ranking:
  1. Choose the right URL.
  2. Create titles and descriptions for each page.
  3. Utilize anchor text.
  4. Add alt text to all your images.
  5. Give your site structure with the right headers.
  6. Create quality content.
  7. Do keyword research.
  8. Prioritize proactive indexing.
Feb 20, 2021

Is Google Analytics a SEO tool? ›

Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is part of the Google Marketing Platform and is available for free to anyone with a Google account.

How do you do Google SEO yourself? ›

For now, here are the six steps you should follow to get results with DIY SEO:
  1. Set Your Organic Search Baseline.
  2. Research Keywords and Relevant Search Queries.
  3. Publish Optimized Content.
  4. Analyze Your Backlinks.
  5. Explore Technical Issues.
  6. Stay Informed.
Nov 20, 2020

Which app is used for SEO? ›

Google Analytics

Before you take steps to improve your SEO, you need a service to measure the results of those steps. Google Analytics is among the top analytics services around.

How do I use SEO tools for free? ›

Best free on-page optimization tools
  1. Rank Math Plugin. Rank Math is a WordPress plugin that helps you optimize your website content. ...
  2. Yoast SEO Plugin. ...
  3. Google Trends. ...
  4. Ahrefs Keyword Generator. ...
  5. Ubersuggest. ...
  6. Google Search Console. ...
  7. Bing Webmaster Tools. ...
  8. Google Analytics.
Dec 22, 2020

How do I choose the best SEO tool for a blog? ›

The 15 Best SEO Tools to Boost your Blog's Results
  1. SEOCrawler.
  2. Keyword Explorer.
  3. Google Keyword Planner.
  4. HubSpot's Free CMS.
  5. Yoast SEO.
  6. Copyscape.
  7. Google My Business.
  8. Google Analytics.
Jul 13, 2020

Can I learn SEO by myself? ›

It is possible to learn how to do SEO on your own, you don't have to be an SEO specialist or expert. The first thing to do is convince yourself that SEO is not hard. If others can do it, so can you. All it takes is the willingness to learn and time.

Can I do SEO on my own? ›

You can absolutely do SEO yourself or DIY SEO (Do It Yourself SEO). With some research and lots of practice, anyone can learn how to do SEO for their business. A quick way to get started with SEO is to enter your URL here and then focus your SEO efforts on the recommended action items.

What is an SEO strategy? ›

An SEO strategy is the process of organizing a website's content by topic to improve the likelihood of appearing in search results. Essentially, it is the process you follow in order to maximize the opportunity to gain organic traffic from search engines.

How do you track SEO success? ›

10 KPIs to track your SEO performance and drive better results
  1. Organic traffic. This KPI measures how many visitors come to your website from organic search results. ...
  2. Search rankings. ...
  3. Search visibility. ...
  4. Links. ...
  5. Organic CTR. ...
  6. Branded traffic. ...
  7. Bounce rate. ...
  8. Average session duration.
Jul 20, 2020

What is SEO keyword? ›

Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site.

How do you analyze SEO data? ›

How to Conduct an SEO Analysis
  1. Check Your Visibility on Google.
  2. Check URLs and Meta Descriptions.
  3. Analyze Titles and Headings.
  4. Evaluate Incoming Links.
  5. Analyze Your Spam Score.
  6. Check Your Internal Links.
  7. Investigate for Broken Links.
  8. Analyze Your Web Content.
Oct 1, 2020

How can I improve my SEO strategy? ›

Follow these suggestions to improve your search engine optimization (SEO) and watch your website rise the ranks to the top of search-engine results.
  1. Publish Relevant, Authoritative Content. ...
  2. Update Your Content Regularly. ...
  3. Metadata. ...
  4. Have a link-worthy site. ...
  5. Use alt tags.

How can a business improve SEO? ›

10 SEO tips for small businesses
  1. Find the right keywords. ...
  2. Focus on your unique offerings. ...
  3. Don't overstuff your site with keywords. ...
  4. Build links to your site. ...
  5. Publish high-quality content and lots of it. ...
  6. Get social. ...
  7. Make sure your website is user-friendly. ...
  8. Measure results.


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Author: Margart Wisoky

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Name: Margart Wisoky

Birthday: 1993-05-13

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Introduction: My name is Margart Wisoky, I am a gorgeous, shiny, successful, beautiful, adventurous, excited, pleasant person who loves writing and wants to share my knowledge and understanding with you.